Contact
Alexander Arce
786-294-2292 (Cary, NC)
Websites
arce-writing-design.com
bldr.com
Summary
Professional digital content editor with graphic design skills.
Skills
Graphic Design and Content Creation
Editing and Copywriting
Production Coordinating
Creative Writing and Marketing
Hybris CMS
HTML
Photoshop
Amplience CDN
Microsoft Word, PowerPoint and Excel
Event Filming (Canon XL1S)
Film Editing (Adobe Premiere Pro)
Bilingual (English/Spanish)
Education
Florida International University • B.S. School of Communication, Advertising
Current Assignment
I am currently creating and coordinating online, non-product content for Builders FirstSource
(previously BMC) in Raleigh, North Carolina.
Experience
Senior Digital Content Specialist • Builders FirstSource, NC
June 2014 - present
• Create and coordinate website content
• Manage content for suppliers and markets
• Collaborate with sourcing executives and marketing department to establish direction
• Edit code in Hybris CMS and manage images in Amplience CDN
Writer Total • Marketing, NC
January 2014 - June 2014
• Research subject to provide an authoritative voice
• Write blogs/posts for assorted websites
• Create and/or discover corresponding visuals for articles
Social Media Editor • Method Groupe, NC and OH
October 2011 - January 2014
• Create and write social media content for a national retailer and two global liquor brands
• Write and edit social media advertising
• Research material and create engaging posts along with captivating imagery for Facebook/Twitter platforms
Freelance Editor/Copywriter • Method Groupe, NC and FL
November 2009 - October 2011
• Research, write, and edit promotional copy
• Create content calendars for social media platforms
• Write and create imagery for social media campaigns
Editor/Copywriter (Storewide) • Macy's Advertising, FL
March 2002 - June 2009
• Manage all projects from conception to release
• Write and edit print advertising for all store departments
• Print advertising included approximately 120 newspaper ads and 64 direct mail catalogs per year
Copywriter (Multiple Divisions) • Burdines Advertising, FL
August 1995 - March 2002
• Write and edit newspaper and direct mail copy for the following divisions: Men, Kids, Home and Electronics
• Gather and process turn-in information from buyers
• Ensure all ads were complete for the review process
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Output Coordinator • Burdines Advertising, FL
April 1993 - August 1995
• Scheduled the release of all print advertising
• Process all ads through output station
• Final proofing/editing of copy and photography
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